Coming Soon

The 2025 SONIC Coca-Cola C.R.E.W. Challenge has officially come to a close!

Thanks to your dedication and drive, teams across the country showed up in a big way - hitting goals, elevating the experience, and bringing the C.R.E.W. spirit to life from start to finish.

And we’re just getting started. Planning for the 2026 SONIC Coca-Cola C.R.E.W. Challenge is already underway, with new ideas, exciting recognition opportunities, and even more ways to spotlight your impact.

More details are on the way - stay tuned!

Thank You Coca-Cola!

Coca-Cola has partnered with SONIC to Celebrate and Reward Excellent Work in America’s drive-ins. Coca-Cola’s enthusiasm for excellence in providing the ultimate guest experience allows crew members to train and win BIG! Thank you, Coca-Cola, for raising the bar on operational excellence and rewarding crew members who strive each and every day to provide top-notch service.